Bossini daily fashion app
Empowering confidence in shopping, and creating influencers
The e-Commerce side of the app should continue to be as simple and functionally in-line with the web-based e-commerce site. The suggested goal of Phase 1 of the app, would be to NUDGE users in to signing up and creating an online profile. An online profile of a customer with simple information would give Bossini access to a wealth of knowledge to build the tools essential for digital customization for the user. Without valuable information such as gender, location, birthday, etc., creating integrated customization with today’s current digital tools, very difficult for personalization, and getting branded messages to the intended audience.